Growmore Leaflet No. 97. Milk and Beef
( WWII ) MINISTRY OF AGRICULTURE, FISHERIES AND FOOD
Two Aspects of a Breeding and Rearing Policy.
A RARE SURVIVAL
Published: Ministry of Agriculture Fisheries and Food, [1948]
Stock code: 46880
Price: £16.00
4pp., 8vo., single fold; a near fine copy.
Following the enormous success of 'Dig for Victory', MAFF launched 'Grow More Food', a similar wartime campaign aimed at farmers. Swiftly shortened to 'Growmore', the project included a series of leaflets which remained in distribution well into the 1950s to ease the after-effects of wartime and later rationing. All Growmore leaflets are now scarce, especially in clean condition.